Alaska Housing Finance Corporation

A Brand Finds its Voice Online

Alaska Housing Finance Corporation is the expert on all things housing in Alaska. Since 1986, they’ve provided affordable home loans, public housing, energy efficiency and weatherization programs, senior housing programs, and professional development opportunities.

The diversity of AHFC’s expertise, while excellent for the state of Alaska, had taken a toll on their website; the site had become an outdated warehouse of information that was difficult to navigate and had no connection to AHFC’s core mission of making Alaska a better place to live.

AHFC called our offices in 2012, and we immediately took on the challenge. After many discussions with AHFC stakeholders, we defined their primary and secondary audiences, developed key messaging, and organized and edited thousand of pages of content. This allowed us to structure the site in a way that was intuitive for all user types. At the same time, we worked closely with the AHFC communications team to develop the online vision of their brand.

The end result was an award-winning website that’s become an invaluable tool to those who rely on AHFC and AHFC employees.


2014 PRSA Aurora Award — 1st Place Website
2013 W3 Award — Silver Government

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