Alaska Physical Therapy Specialists (APT) is an independent physical therapy clinic that specializes in rehabilitation of orthopedic and musculoskeletal injuries. APT came to Gere Tactical to develop a logo, website, and brand campaign that would differentiate them in a highly saturated market.
Gere Tactical worked with APT to define their major differentiators, their primary and secondary audiences, and the overarching short-term and long-term goals of the brand. We then began to work with them on logo development. We redesigned the APT logo to reflect their patient-centered approach to achieving the freedom of pain-free movement—literally illustrating their practice of putting their patients at the center of everything they do as well as everything the patients want to achieve.
Next we built out an identity guide that was used to create a cohesive brand across their office, collateral materials, and their newly redesigned website.
The website redesign resulted in significant results for their business:
82% increase in average monthly sessions
76% increase in average monthly site users
91% increase in average monthly pageviews