Blackbaud is most successful when they speak directly to the C-Suite decision makers. But how could they capture the attention of an audience that is bombarded with information?
As part of an integrated, B2B nurturing campaign called “Momentum,” Gere Tactical created a dimensional direct mail piece. The mailer was a carefully designed piece of art with product messaging hidden in origami-like folds. In a sea of junk mail, the mailer was a beautiful pause in the day of these busy professionals.
After this third touch was released, doors began to open, phones were answered, and the Blackbaud sales team started to get the face-to-face meetings they needed to really explain the benefits of their products.