Headquartered in Anchorage and the largest airline based in the state, Ravn Alaska has offered passenger service to more than 100 Alaska communities for more than 40 years.
Ravn Alaska may be the largest regional airline in Alaska, but they’re still known for providing a personal touch to customer service. So, when more and more customers began to look for that service online, the challenge was: design a clean, simple, and relevant site that reflects the company’s deep roots across the extremely diverse state of Alaska and make it accessible and functional across all phone, tablet, and desktop devices. With this is mind, we focused on creating an intuitive architecture—the literal underpinning for good digital design. Then to balance what would normally be a text-heavy site, we used colorful, local photography that is representative of the various key customer segments across the state of Alaska—the business traveler, the vacation traveler, and the rural traveler. Instead of focusing on the planes themselves in the imagery, which is typical in airline website design, they focused on the real reason for their business—the customers.
The site was built in concrete5 and integrates with a variety of complex backend systems including their airline booking system, cargo system, rewards system, intranet, and a variety of other applications.